Payment Card Rewards Programs and Consumer Payment Choice
نویسندگان
چکیده
منابع مشابه
Payment Card Rewards Programs and Consumer Payment Choice
By using a unique data set that contains detailed information on consumer perceived attributes of payment methods and consumer perceived acceptance of payment methods by merchants, we estimate the direct effects of rewards card programs on consumer payment choice for in-store transactions. Our estimation approach, which follows Harris and Keane [1999], allows us to alleviate the endogeneity pro...
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Payment card rewards programs have become increasingly popular in the United States. Nearly all large credit card issuers offer rewards to customers for using their cards, as do more than a third of depository institutions for using debit cards. Recent surveys suggest that many consumers now receive rewards. And rewards are becoming more generous and diversified, ranging from 5 percent cash-bac...
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This paper theoretically considers the optimal balance between the merchant fee and the cardholder fee (rewards) from both efficiency and equity perspectives. First, the paper constructs the models that can be used by the U.S. policymakers. Because theoretical results are very sensitive to the assumptions of the models, it is important to construct models that reflect the reality of the market....
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.1114247